Icon By Design

Solid American Wood

Family Business

Crafted by Artisans

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Scandinavian & Mid-Century Solid Wood Furniture

Everyday luxury, for every space.

Proudly family-owned, our collection draws inspiration from Australian coastal living and Scandinavian design. Timeless, understated, form and function. Artisan crafted from premium materials, our furniture is built to last.

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Great quality, minus the exorbitant price tag

With no middlemen, you save over 50%.

We’re not willing to settle for the usual supply chains that leave customers to bear the weight of built-in costs. So we created our own, with a mission to sustainably source high-quality American wood, and then craft and deliver it direct to you from our warehouses. This has given us the ability to design and deliver contemporary furniture for a modern lifestyle to you at an honestly affordable price.

Want to save an additional 20%?

  • icon Pre-order your item from us
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    We save on costs, warehousing & storage
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    We pass the money we save straight back to you.

Meet our family.

From five generations of furniture makers, our proudly Australian-owned brand reimagined the way we shop for furniture - from design through to delivery.

Our Story


Customer Reviews

Olivia Armchair
The experience was overwhelming wonderful. From my initial order to final delivery, the level of communication, attention to detail and care has been truly extraordinary.
Andrew Hall
Magnus Dining Chair
A wonderful experience! The dining chairs I ordered arrived and needed no assembly. They look amazing and are so comfy. Would definitely use IconByDesign in the future.
Elisa Ghisalberti
Olivia Dining Table
So very happy with our beautiful Olivia dining table. Incredible quality and value for money. IconByDesign also went above and beyond with their customer service.
Shelley Sonand

Our Awards

Winner Service 2020
Winner Service 2019
Winner Service 2018

Finalist 2021
Finalist 2019
Customer Experience

Finalist 2021
Best Customer Service Team

NSW Finalist 2019
NSW Finalist 2018
NSW Finalist 2017

Finalist 2018
Best In-store Initiative

Winner 2017
Retailer of the Year

Icon By Design

We're inspired by Scandinavian, Mid-Century Modern and Nordic-inspired solid wood furniture available at factory direct prices. Our range includes includes tables, dining chairs, armchairs, sofas & desks for sale online.