Scandinavian & Mid-Century Solid Wood Furniture

Customer Reviews

Olivia Armchair

The experience was overwhelming wonderful. From my initial order to final delivery, the level of communication, attention to detail and care has been truly extraordinary.

Andrew Hall

Magnus Dining Chair

A wonderful experience! The dining chairs I ordered arrived and needed no assembly. They look amazing and are so comfy. Would definitely use IconByDesign in the future.

Elisa Ghisalberti

Olivia Dining Table

So very happy with our beautiful Olivia dining table. Incredible quality and value for money. IconByDesign also went above and beyond with their customer service.

Shelley Sonand

The IconByDesign Difference

Modern, functional furniture, by design

We’re not big on trends, in fact we want our furniture to be designed and made to transcend all fads. Our furniture is Australian designed and Scandinavian inspired. We know that might sound like an unusual mix but there’s a natural thread of a relaxed and open way of life that binds us.

We make a world of difference, by design

With our brief time on Earth, we don’t think valuable time should be spent making disposable things. Cheap things, cheapen us. That’s why we only source from sustainable American forests and craft from natural, solid wood, so our furniture lasts.

Quality craftsmanship, by design

All our furniture is designed and crafted for life. We stand for simplicity, attention to detail and insist on only high-end craftsmanship to respect the quality of the solid wood that we so carefully source. This respect comes from 4 generations of producing furniture that can become a part of the living fabric in any home.

More for less, by design

Creating a beautiful modern home shouldn’t cost you the earth. To make sure we’ve removed the middlemen, factory costs, warehousing and retail mark-ups which all add up to exceptional savings for you. But we don’t stop there, you can even choose to Pre-Order and save an additional 20%.

Smooth, seamless delivery, by design

We know our work is not done until your new furniture has settled into your home. We are determined to make sure that the excitement you experience when the box arrives lasts through to the comfort of when you first sit, eat, or study. We’ve set up our service and aftercare to be there until you’re truly satisfied.

Our Story

03:18

Great quality, minus the exorbitant price tag

With no middlemen, you save over 50%.

We’re not willing to settle for the usual supply chains that leave customers to bear the weight of built-in costs. So we created our own, with a mission to sustainably source high-quality American wood, and then craft and deliver it direct to you from our warehouses. This has given us the ability to design and deliver contemporary furniture for a modern lifestyle to you at an honestly affordable price.

Want to save an additional 20%?

Pre-order your item from us
We save on costs, warehousing & storage
We pass the money we save straight back to you.

Modern design should be available to everyone

For too long modern design has come with a hefty price tag, making it elite. It’s our mission to design and craft contemporary furniture and make it truly accessible for all.

Quality, modern design inspires ideas, sparks conversation. So when you live with pieces created with a thoughtful approach and easy style, your individuality is free to shine through.

Learn more about our story >

Our Awards

Winner Service 2020
Winner Service 2019
Winner Service 2018

Finalist 2021
Finalist 2019
Customer Experience

Finalist 2021
Best Customer Service Team

NSW Finalist 2019
NSW Finalist 2018
NSW Finalist 2017

Finalist 2018
Best In-store Initiative

Winner 2017
Retailer of the Year

Icon By Design

We're inspired by Scandinavian, Mid-Century Modern and Nordic-inspired solid wood furniture available at factory direct prices. Our range includes includes tables, dining chairs, armchairs, sofas & desks for sale online.