Solid American Wood

Family Business

Factory Direct Prices

Scandinavian & Mid-Century Solid Wood Furniture

Customer Reviews

Olivia Armchair
The experience was overwhelming wonderful. From my initial order to final delivery, the level of communication, attention to detail and care has been truly extraordinary.
Andrew Hall
Magnus Dining Chair
A wonderful experience! The dining chairs I ordered arrived and needed no assembly. They look amazing and are so comfy. Would definitely use IconByDesign in the future.
Elisa Ghisalberti
Olivia Dining Table
So very happy with our beautiful Olivia dining table. Incredible quality and value for money. IconByDesign also went above and beyond with their customer service.
Shelley Sonand

The IconByDesign Difference

Our Story


Great quality, minus the exorbitant price tag

With no middlemen, you save over 50%.

We’re not willing to settle for the usual supply chains that leave customers to bear the weight of built-in costs. So we created our own, with a mission to sustainably source high-quality American wood, and then craft and deliver it direct to you from our warehouses. This has given us the ability to design and deliver contemporary furniture for a modern lifestyle to you at an honestly affordable price.

Want to save an additional 20%?

  • icon Pre-order your item from us
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    We save on costs, warehousing & storage
  • icon
    We pass the money we save straight back to you.

Modern design should be available to everyone

For too long modern design has come with a hefty price tag, making it elite. It’s our mission to design and craft contemporary furniture and make it truly accessible for all.

Quality, modern design inspires ideas, sparks conversation. So when you live with pieces created with a thoughtful approach and easy style, your individuality is free to shine through.

Learn more about our story >

Our Awards

Winner Service 2020
Winner Service 2019
Winner Service 2018

Finalist 2021
Finalist 2019
Customer Experience

Finalist 2021
Best Customer Service Team

NSW Finalist 2019
NSW Finalist 2018
NSW Finalist 2017

Finalist 2018
Best In-store Initiative

Winner 2017
Retailer of the Year

Icon By Design

We're inspired by Scandinavian, Mid-Century Modern and Nordic-inspired solid wood furniture available at factory direct prices. Our range includes includes tables, dining chairs, armchairs, sofas & desks for sale online.