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Customer Reviews

The experience was overwhelming wonderful. From my initial order to final delivery, the level of communication, attention to detail and care has been truly extraordinary.

Andrew Hall

Magnus dining table

”

A wonderful experience! The dining chairs I ordered arrived and needed no assembly. They look amazing and are so comfy. Would definitely use IconByDesign in the future.

Elisa Ghisalberti

Olivia dining chair

”

So very happy with our beautiful Olivia dining table. Incredible quality and value for money. IconByDesign also went above and beyond with their customer service.

Shelley Sonand

Olivia dining table

”
More Reviews

Quality without the exorbitant prices

With no middlemen,
you save over 50%.

The path to your perfect home needn’t be paved with unnecessary expenses. That’s why we cut out the middlemen – no wholesaler or brand royalties and optimised supply chains. We focus on exceptional design and craftsmanship at a fraction of the price.

Want to save an additional 20%?

  • icon Pre-order your item from us
  • icon We save on financing, warehousing and storage
  • icon We’ll pass the money we save straight back to you.

Modern design should be available to everyone


For too long modern design has come with a hefty price tag, making it elite. It’s our mission to design and craft contemporary furniture and make it truly accessible for all.

Quality, modern design inspires ideas, sparks conversation. So when you live with pieces created with a thoughtful approach and easy style, your individuality is free to shine through.

Learn more about our story > >

Our Commitment, By Design

Curiosity. Designing our future means questioning everything that relates to how we operate on a daily basis.

Commitment. We want our work to have an impact; to be meaningful and valuable - which means stepping a bit into the unknown to deliver an extraordinary experience. 

Conscious. We are determined to do our part for people and the planet, and only source wood from certified sustainable American forests. 

Mid Century Modern, Contemporary & Scandinavian Solid Wood Sofas Online

IconByDesign's Scandinavian and Mid Century Modern inspired sofas are sleek, modern, and minimal but always comfortable, the perfect addition to any living room. Come in stores and be blown away by these affordable, high quality sofas with matching armchairs.

Alternatively, read independent reviews and see why our customers love our affordable couches, available in two seater and three seaters. Order online for home delivery straight to you.