About us

IconByDesign was founded with a simple mission: to bring timeless, beautifully crafted furniture directly to homes without the traditional markups. By working directly with artisans and cutting out middlemen, we make heirloom-quality design accessible.

Born in Australia and now part of the Los Angeles design community, we create furniture that celebrates clean lines, honest materials, and enduring craftsmanship.

Every piece is designed with a focus on high quality, solid, sustainably sourced timbers. Our materials are chosen to age gracefully and grow more beautiful with time. We believe furniture should do more than fill a room. It should tell a story of craft, values, and connection.

Family owned, family values

At our core, we’re a family business. That means we care about more than just furniture. We care about the values that make a home: honesty, connection, and longevity. Those values guide the way we design, source materials, and serve our customers, ensuring every piece we create has integrity and heart.

Our family spans five generations of furniture makers and designers and our mission is unambiguous: to create designs will be around for another five generations.