IconByDesign is an Australian-designed, Scandinavian-inspired, mid century modern furniture company that has recently launched in the USA. We are a family business that focuses on crafting sustainable and eco-friendly pieces that are made from solid American wood at factory direct prices. 

All our products are always available at two prices. Customers can choose to select the ‘Buy Now’ option where the item is shipped the next business day from our California warehouse in Long Beach. Alternatively, if you’re happy to wait a little longer and would like to save 20% on your order, selecting our unique ‘Pre-Order’ price is the way to go.

Our Mission, By Design 

Everything, By Design

Our promise to you is that we will deliver high quality contemporary furniture that is designed for a modern, easy and relaxed way of life.

We do that through our focused approach to design, craftsmanship, value and service.

Each aspect has been, very deliberately, designed to bring you a simple and satisfying experience of buying furniture you’ll love online. 


Beautiful Designs Built By Artisans

Our team works hand-in-hand with true craftsmen.

Together, we make furniture that makes a house a home, and built to last for years to come.

Cutting Out The Middlemen
We don't work with corporate brands or distributors, so we can deliver beautifully designed pieces made from solid American oak, not veneer, without the mark up.

Further, when you Pre-Order and save 20%, the saving we make on warehousing and storage gets passed straight back to you!

White Glove Delivery & Assembly

Have your new furniture delivered safely to the room of your choice, where it's assembled. We remove the boxes to leave your home tidy.

Delivery is FREE on orders over $999 for a limited time.

Our Wood

Healthy, Reliable Real Oak Wood

We use solid oak because it's hardy and it lasts. Unlike veneered furniture, there's less damage from wear and tear so you don't have to throw it out to replace it with something equally replaceable.

Sustainable Forestry

We only use real wood sourced from American forests embodying sustainable principles. This means it is sustainably harvested, restores the ecosystem, has replanting processes which are consistent environmental monitoring and the land rights of indigenous peoples.

Carbon Efficient

Solid wood furniture is a provider of carbon storage and has a positive effect on the planet by not releasing this carbon. Regrowth in sustainably managed forests adds to carbon emission reduction by further increasing carbon storage.

At IconByDesign we do the best for our planet by making pieces that last. Where our competitors have chosen synthetic, engineered materials to save costs, we use solid wood for quality and sustainability reasons. We reject the trend to flat-pack, cheap, disposable veneer furniture.

About Us

A Heritage of Furniture

IconByDesign was founded by a father and son, David and Adam Light. Five generations of the Light family have worked with furniture, starting with David's great grandfather. We continue the proud tradition of valuing the authenticity of materials to craft quality furniture.


David: "My great grandfather was a carpenter, my grandfather in furniture manufacturing, my father had a furniture factory, and, as a kid I was brought up in the factory. I made tables, skateboards, speaker stands, chess boards, all sorts of things. It's now five generations of family involvement in furniture."

Adam: "Our mission is to make beautiful, well made, timeless furniture accessible to more people. We work with solid wood so that in 10 and 20 years time these products will still be going strong."

We have a powerful symbol that guides us - to the Nordic people, the Web of Wyrd represented the connection of the fates. We’ve adopted this symbol as a reminder to us of the importance of the past, present and future, to ensure we make lasting, thoughtful change.