Beautiful Designs Built By Artisans

Our team works hand-in-hand with true craftsmen. Together, we make furniture that makes a house a home, and built to last.

Cutting Out The Middlemen
We don't work with corporate brands or distributors, so we can deliver beautifully designed pieces made from solid oak, not veneer, without the high-street mark up. Further, when you Pre-Order, the saving we make on warehousing and storage get passed onto you.

White Glove Delivery & Assembly

Have your new furniture delivered safely to the room of your choice, where it's assembled. We remove the boxes to leave your home tidy. Delivery is FREE on orders over $999 for a limited time.

Our Wood

Healthy, Reliable Oak Timber

We use oak because it's hardy and it lasts. Unlike veneered furniture, there's less damage from wear and tear so you don't have to throw it out to replace it with something equally replaceable.

Sustainable Forestry

We only use wood sourced from American forests embodying sustainable principles. This means it's sustainably harvested, restores the ecosystem, has replanting processes, consistent environmental monitoring, and the land rights of indigenous peoples.

Carbon Efficient

Solid wood furniture is a provider of carbon storage and has a positive effect on the planet by not releasing this carbon. Regrowth in sustainably managed forests adds to carbon emission reduction by further increasing carbon storage.

At IconByDesign we do the best by the planet by making pieces that last. We reject the trend to flat-pack, cheap, disposable veneer furniture.

A Heritage of Furniture

IconByDesign was founded by a father and son, David and Adam Light. Five generations of Light's have worked with furniture starting with David's great grandfather. We continue the proud tradition of valuing the authenticity of materials to craft quality furniture.


"My great grandfather was a carpenter, my grandfather in furniture manufacturing, my father had a furniture factory, and, as a kid I was brought up in the factory. I made tables, skateboards, speaker stands, chess boards, all sorts of things. It's now five generations of family involvement in furniture."

"Our mission is to make beautiful, well made, timeless furniture accessible to more people. We work with solid wood so that in 10 and 20 years time these products will still be going strong.

Our Mission, By Design 

Our promise to you is that we will deliver high quality contemporary furniture that is designed for a modern, easy and relaxed way of life.

We do that through our focused approach to design, craftsmanship, value and service. Each aspect has been, very deliberately, designed to bring you a simple and satisfying experience of buying furniture you’ll love online. 


We have a powerful symbol that guides us - to the Nordic people, the Web of Wyrd represented the connection of the fates. We’ve adopted this symbol as a reminder to us of the importance of the past, present and future, to ensure we make lasting, thoughtful change.