Solid American Wood

Family Business

Crafted by Artisans

IconByDesign has been operating in Australia since 2015 and has now launched in the USA. We have a commitment to providing a simple, wonderful experience in making modern furniture accessible to all. Known for sustainable living, timeless crafted Scandinavian inspired designs, we have received a number of prestigious awards, recognizing us as a leader in the Australian market.


Best of Houzz - 2020, 2019 & 2018 Winner:
Customer Service 

Best of Houzz - Winner - Customer Service

Houzz describes itself as “the best experience for home renovation and design, connecting homeowners and home professionals with the best tools, resources and vendors.”

The Best Of Houzz is awarded annually in three categories: Design, Customer Service and Photography. The Customer Service honors are based on several factors, including the number and quality of recent client reviews.

IconByDesign are proud to have been named a winner of the Houzz Customer Service award for the last three consecutive years.


Inside Retail Awards 2022 & 2021 - Finalists
Best Customer Service Team of the Year & 
Best Online Customer Initiative (Video Calls)

IconByDesign Awards
IconByDesign Awards
Best Customer Service Team of the Year

The award recognises and validates our commitment to our customers. At IconByDesign, customer centricity is at the heart of our business and we believe consumer happiness is fundamental to the success of the company. When feedback is received, both positive and negative, it is acknowledged, analysed and actioned with the highest priority. Even if a customer is yet to purchase from us, we aim to make their interaction with us as enjoyable and enriching as possible.


Australian Retail Innovators Award - 2021 & 2019:
Customer Experience

Retail Innovators Award - Customer Experience

IconByDesign is a Finalist for the Australian Retail Innovators award in 2021 and 2019. We have been recognized as an innovative Australian retailer in the category of "Customer Experience".

IconByDesign is featured in the Australian Retail Innovators Showcase publications in 2021 and 2019.

This award is issued by the Ebeltoft Group of International Retail Experts and their Australiasian associate, the Retail Doctor Group. The Ebeltoft Group is the alliance of 20 leading retail consulting companies worldwide. Ebeltoft Group conducts various global research and benchmark studies on topical retail issues. 


Telstra Business Awards - 2019, 2018 & 2017 Finalist

Telstra Business Awards - Finalist

Telstra is one of Australia's largest telcos, and since 1992 have operated the Telstra Business Awards. Since their inception in 1992, they have been “a place for Australia’s remarkable small and medium-sized businesses to gather to explore their dreams and their realities.” 

The awards celebrate small and medium-sized businesses that find new and better ways to do things, through persistence, resilience, courage, talent and commitment.  

IconByDesign are proud to have been finalists in the 2017, 2018 and 2019 editions of these awards. Due to the pandemic in 2020, there we no awards in this year.


ORIA Best In-store Initiative Award - Finalist

Best In-store Initiative Award - Finalist

The Online Retail Industry Awards recognizes the retail business leaders in Australia, to showcase the great work that they have achieved and to celebrate their successes.

IconByDesign was recognized for their Customer Service driven in-store initiative and the remarkable scores being achieved in their customer service rating. IconByDesign utilizes the Net Promoter Score (NPS) methodology. The average score for Australian retailers is 28. A score above 60 is considered world-class. IconByDesign consistently achieves a score higher than 75.


Retailer of the Year Award

Retailer of the Year Award

The annual Gift & Life Instyle Awards (GALA) is a recognition of the creative excellence of Australia’s vibrant and innovative retail industry. The awards are an opportunity for GALA to shine a spotlight on the exceptional talent and achievements within our community and congratulate our peers on their hard work and determination shown throughout the year.

The Retailer of the Year Award recognises an exceptional retail business plus their outstanding commitment to the industry. IconByDesign won this award in 2017, a year after opening our first Sydney store.