Solid American Wood

Family Business

Crafted by Artisans

Refresh Your Home - Scandinavian Style

March, 2021

Bright, minimalist rooms, a neutral palette, carefully considered accessories and timber furniture with clean silhouettes. The Scandinavian aesthetic, which has been around since the 1950s, is ever popular today. If you love the look but have no idea how to incorporate it into your home, we’re here to help. We’ll talk you through the key Scandinavian styling pillars so that you’re on the right track to recreating it in your own space. 

Functionality comes first

‘Form follows function’ is the guiding principle of Scandinavian style. Every item in your home needs to serve a purpose – whether it’s the chest of drawers in your bedroom for storing your linen and clothes or the entertainment unit in your living area that houses your TV, music system and bric-à-brac. What’s more, these pieces need to be well designed and look beautiful. Start with a clean slate by decluttering your home and stripping things back to give your home some breathing space. You can then start carefully curating your furniture and decor to create a cozy space where you love to spend time. 

Solid Wood Dining Table

Olivia Dining Table and Magnus Dining Chairs

Let there be light

Take your cue from the way the Scandinavian countries like Sweden, Denmark, Finland and Norway capture and maximise light in the interior of their homes through their long, dark winters. Replace the heavy drapes on your windows and opt for airy curtains or lightweight blinds so that your space is bathed in natural light. White walls, big mirrors and a neutral color palette enhance the light and give rooms that airy vibe. As for artificial lighting, make sure you have different light sources – table lamps, dimmable downlights, or floor lamps can create a soft, cozy glow in your home. 

Solid Wood Sofa 3-Seater

Olivia Sofa 3-Seater and Olivia Armchair

White is always right

The Scandi color palette is natural and neutral. It’s about white space with light shades of colour. Think duck egg blue, soft green, gentle grey and natural linen. The warmth comes through the tones of timber furniture and a variety of textures. When you are working with a simple color palette, it’s important to incorporate natural finishes, layers and textures to give it dimension. Don’t despair if you love color – inject it through artworks and accessories. 

Solid Oak Desk

Bastian Office Desk and Olivia Dining Chair

Quality over quantity

With such a simple color palette and crisp, clean lines, the Scandi style values the importance of a well designed piece of furniture. Rather than cramming everything into a room, give careful consideration to a few key items, leaving enough empty space to celebrate their beauty. Remember to include storage pieces so the space can remain clutter-free. Choose furniture with clean lines that are well made from authentic materials. Quality workmanship is crucial so that the beauty and integrity of your furniture shines through. 

Axel Dining Table and Magnus Dining Chairs

Accessorize with care

Scandi style minimalism transforms from cold to cozy with simple yet sophisticated décor choices. Resist the urge to over decorate and instead focus on natural materials, interesting textures and hand-made items. Filling the walls with art is the perfect way to add your favorite colors into the room. Scandi art is known to be very geometric and graphic, but don’t let this limit you. A large artwork or a well curated salon hanging injects personality into the room. Add layers in the form of cable knit throws, crisp linen and decorative cushions to transform your bed and sofa to give a feeling of cosiness in the cooler months. Create a vignette by stacking your favorite books and hand-made ceramic vases for a personal touch. Finally, we can’t forget about plants – they are the quintessential Scandi way to inject life and freshness into a space. 

Introduction to IconByDesign

IconByDesign is an Australian-designed, Scandinavian-inspired, mid century modern furniture company that has recently launched in the USA. We are a family business that focuses on crafting sustainable and eco-friendly pieces that are made from solid American wood at factory direct prices. 

All our products are always available at two prices. Customers can choose to select the ‘Buy Now’ option where the item is shipped from our California warehouse within 3 days. Alternatively, if you’re happy to wait a little longer and you’d like to save 20%, you can select our ‘Pre-Order’ option.


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