Solid American Wood

Family Business

Crafted by Artisans

The Beauty of Solid Wood Furniture

March, 2021

Solid American Wood Furniture

American Oak Dining Table


The furniture you have in your home makes a big difference in setting the tone of your abode. So, if you’re about to move into your first home, ready to renovate, or update your current one, we’re here to help you to shop smart, shop sustainably and shop for durable, solid wood furniture. Nothing beats the warmth, richness and sheer beauty of real, natural wooden furniture – it can uplift your home’s appearance, creating a homely, welcoming feel. 

Solid Oak Dining Chair

Olivia Dining Table & Olivia Dining Chairs

Did you know that you can get solid wood furniture for the same price as veneer? By taking out the middlemen, we make beautifully crafted solid timber furniture that’s affordable. Our family business has been guided by the principles of sustainable and quality crafted furniture. We take pride in the fact that we use solid American oak timber to craft our products. What’s more, we use sustainably sourced solid American oak so that your furniture has minimal impact on the environment. And the quality speaks for itself. 

Solid oak is naturally hard wearing, which makes it more cost effective and sustainable than veneer in the long run. Solid timber offers greater durability, more strength and is easier to maintain. 

Furniture built from solid wood gets better with time. Every knot in the wood tells a story; every piece speaks of integrity, timeless design and refined elegance. Wood’s innate durability means it can withstand the test of time for generations to come, offering a timeless quality that cannot be replicated. What’s more, solid wood is easy to maintain – waxing, polishing and oiling is all it takes to give your furniture a new lease of life, ensuring it will look good for years to come. 

A veneered surface usually can’t be repaired when damaged and the item is often discarded. Solid timber can be repaired, or simply enjoyed as is, reflecting the story of your life and adding to the character of the piece. 

So, if you’re after a makeover for your dining room, living room or home office or if you want tables, seating or extra storage that stands out, we ask you to choose solid oak furniture over the alternatives.

Solid Wood Furniture

There you have it – when you’re out furniture shopping, choose solid timber that’s sustainably sourced to get something that’s truly unique, timeless and beautiful. Have we convinced you?

Who is IconByDesign?

IconByDesign is an Australian-designed, Scandinavian-inspired, mid century modern furniture company that has recently launched in the USA. We are a family business that focuses on crafting sustainable and eco-friendly pieces that are made from solid American wood at factory direct prices.

All our products are always available at two prices. Customers can choose to select the ‘Buy Now’ option where the item is shipped the next business day from our California warehouse in Long Beach. Alternatively, if you’re happy to wait a little longer and would like to save 20% on your order, selecting our unique ‘Pre-Order’ price is the way to go.


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