Hello everyone and welcome to Icon By Design! We are thrilled to invite you all on our journey as we continue to launch into America.

We are delighted to be collaborating with someone very special! She is the co-founder and designer of her own clothing line La Detresse, please say hello to Alana Hadid! As someone who actually spent time Down Under and owns many Australian-designed pieces in her home, we are so excited to be working with her!

Alana said: “It’s totally my aesthetic and a lot of my furniture right now is from Australia from when I lived there.”

See what Alana loved from our range below!

At Icon By Design, all our furniture is made from real American wood. It's solid oak and infused with a Scandinavian-inspired design ethos. The actual designing is done in-house and led by our Product Designer Tania in Sydney.

There's a Modern, Mid-Century and Contemporary feel about each item we craft.

We are also a family business. Our founders are a dynamic father and son duo who have great ambitions for their products in the USA. You can read more about their story here.

You can purchase any product using the Buy Now option and we will ship to you in 3 days. Alternatively, if you're happy to wait a little longer, you can SAVE 20% and Pre-Order your forever furniture.

Don't forget to use Alana's unique discount code ALANA100 in the secure checkout process for a $100 discount!

Happy shopping!